Lets face it. We all want longer, fuller lashes. This is why there are volumizing mascaras, lengthening mascaras, mascaras with collagen and fibers and whatever else that sounds promising to consumers. The reality is that mascara only puts a band-aid over the issue of less-than-desirable lashes. In fact, mascara is partially the reason why our lashes diminish in length and fullness as we age. So, how can we prevent the demise of our lashes? Well, first of all, we can take better care of them.